Advertising on Strivin’ To Be Green is an opportunity for you to reach consumers who want to make environmentally responsible decisions in their lifestyle and habits. Featuring:
• Fly-On-The-Wall experience of watching our cast via web cams
• Combining documentary, makeover style reality media
• Periodic webisodes to view the most interesting events of the week
• Online and new media distribution of the show
• Product Placement opportunities for sponsors
• Opportunities for viewers to interact with the show and sponsors products
• Inspiration & tips for viewers who want to make a difference for the environment.
Advertising on Strivin’ To Be Green will create lasting brand loyalty by reaching the most impressionable consumer market through the their media of choice in a way that they can relate to and have fun while making lasting decisions.
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Strivin’ To Be Green Sponsorship Opportunities:
1. Day Sponsorship – JD wears your t-shirt on the show and through the day on 24/7 webcams placed through the house.
2. Sustaining Sponsorship – covers the basics from week to week giving your ad first fold exposure on our web site.
3. Featured Sponsorship – product placement in the home & mention on the web site.
4. Member Challenge Sponsorship – help us give stuff away to our members who will be challenged in a number of ways to show off how they are strivin’ to be green.
5. All Around Michigan Sponsorship – this is a special Membership Challenge providing an affordable way for Michigan-made products to get exposure and help us to give stuff away to our audience. Why Michigan? Because that’s where Strivin’ To be Green is located and JD loves his home state.
6. Presenting Sponsorship – exclusive to one sponsor who is given top exposure in all our published works – our web site, the webisodes and daily shows and wherever our name shows up yours is there right by us for helping us make this happen.
For greater detail about these sponsorship opportunities including rate card info and to find out how you can participate contact us.
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Why Reality Media Works:
Research suggests that viewers desire to blend fact with fantasy in order to construct a complex experience*, an experience known as “hyperauthenticity”.* Viewers are stimulated when watching reality shows due to the fact that the actors are seen as peers and their actions are compared to the viewer’s own (Adams, 2005 pg 1).
The main reason why Americans tune into reality media is due to a desire for status (Belkin, 2004). Viewers are able to vicariously live through the lives or ordinary people and fulfill a fantasy of being famous. Ordinary people can become so important that millions of people will watch them. Not only does the cast become instantly famous through this phenomenon, the viewers realize they too, as ordinary people have a shot at instant celebrity too.
Other reasons why Americans what reality media (Nabi, Beily, morgan & Stitt, 2003):
• Entertainment
• Voyeuristic peak into the lives of other people
• Escape
• To gain useful information
• Social utility
Research (Brady, 2006) shows that among college students (ages 18-23) the different styles of reality media rank as follows:
• Documentary Based: 33%
• Makeover/Lifestyle: 18%
• Competition: 16%
• Talent: 14%
• Romance: 4%
In addition this research finds that men are more likely to choose competition based reality media, whereas women are more likely to choose drama based reality media. And among both men and women, a major factor in choosing reality media comes down to which shows help people in need and make the world a better place.
Strivin’ To Be Green combines the top 3 styles of reality media, there is some competition, some drama and lots of making the world a better place.
* Adams, Carrie (2005). University of Chicago Press Journal
* Rose, Randall & Wood, Stacie. University of South Carolina.
* Brady, Helena (2006) Seaton Hall University